Halo Fedora Co.
Goal: Establish a luxurious yet approachable brand voice for their new line of fedoras for women—Passion Project
Project Commissioned: 2023
→ BRAND IDENTITY
The brand has no logo, website, social media presence or print marketing to build their audience
→ BRAND VOICE
The brand lacks vocal perspective and brand direction.
→ NICHE MARKET WANT
The brand is in a very niche market as well as a higher ticket item that is not a need, but a want.
Challenges
Halo is in a very niche market. A full brand was developed with a voice that speaks to women who simply want to add a little elegance to their style in Halo’s luxury fedoras.
OUTCOME
Brand SUCCESS!
A full brand development package was implemented—everything from a logo to a website to social media and print collateral. Halo is a relatable, luxury brand without being pretentious. The dark, saturated theme and color palette both ground and amplify simplicity and elegance.
LET’S WORK TOGETHER
For more than 20 years, I’ve designed impactful brands for small businesses, entrepreneurs, leaders and ministries. My digital templates and design packages help you market your ideas from concept to creation with clarity. Let’s create a ministry or personal brand you’ll love—together!