Step out of autopilot and design your brand with intention.
An 80+ page guided workbook for the woman who’s done running on autopilot. A practical, hands-on reset to get grounded, set real goals, and create a clear framework for a well-designed year.
★★★★★
“I’ve never felt so grounded and intentional heading into a new year.”
— Anna K.
★★★★★
“It’s the first time I’ve set goals that actually make sense.”
— Anna K.
★★★★★
“Finally! Planning and goal setting that’s actually practical and is so helpful!”
— Anna K.
YOU WEREN’T MEANT TO LIVE IN REACTION MODE
And you weren’t meant to build a year without structure, goals, or a plan that actually supports the life you want.
Yet between the home, the business, the endless responsibilities, it’s easy to fall into a pattern of reacting instead of designing.
This workbook helps you shift from unsellable to sold out.
It walks you through assessing your year, defining your priorities, setting real goals, and creating a clear, actionable plan—so you enter 2026 with direction, not guesswork.
BECAUSE A WELL-DESIGNED BRAND MEANS A WELL-DESIGNED YEAR—AND THAT DOESN’T HAPPEN BY ACCIDENT. IT HAPPENS BECAUSE YOU CHOOSE TO BE INTENTIONAL.
INTRODUCING
A Well-Designed Brand
An 80+ page planning system that helps you reflect honestly, set meaningful goals, and map out a clear plan for the year ahead.
INSIDE A WELL-DESIGNED BRAND, YOU’LL LEARN:
01
HONEST YEAR-END AUDITS
What worked, what didn’t, and what shaped you — without shame, judgment, or sugarcoating.
02
HONEST YEAR-END AUDITS
What worked, what didn’t, and what shaped you — without shame, judgment, or sugarcoating.
03
HONEST YEAR-END AUDITS
What worked, what didn’t, and what shaped you — without shame, judgment, or sugarcoating.
04
HONEST YEAR-END AUDITS
What worked, what didn’t, and what shaped you — without shame, judgment, or sugarcoating.
05
HONEST YEAR-END AUDITS
What worked, what didn’t, and what shaped you — without shame, judgment, or sugarcoating.
06
HONEST YEAR-END AUDITS
What worked, what didn’t, and what shaped you — without shame, judgment, or sugarcoating.
A full, intentional reset and prep for a well-designed year ahead.
DESIGN WITHOUT INTENTION and no one will ever know how great you are.
— Heather Lorrae
This Is for
The WOMAN who:
✓ Is done reacting to life and ready to start designing it
✓ Wants results, not resolutions
✓ Knows she’s meant to create big things in 2026
✓ Needs and wants clarity and structure
✓ Craves a plan that aligns with her purpose and doesn’t compete with it
✓ Wants to tighten her systems, set real goals, and follow through
✓ Is over the chaos and ready for grounded direction
✓ Is ready to take herself, and her next chapter, more seriously
If you’re ready to step into 2026 with intention and a plan like never before — this is for you.
A YEAR DOESN’T CHANGE JUST BECAUSE THE CALENDAR DOES
You’re here to move with clarity, direction, and intention. And this workbook helps you build a year you can actually execute — not just talk about.
FAQ
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No. This is a digital PDF download so you can start immediately.
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Most women complete it in an afternoon or spread it over a few days. It’s intentional without being overwhelming, but leaves space for proper reflection and planning.
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No. It’s designed for life, goals, clarity, and alignment with optional sections for your business.
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Absolutely! This becomes an annual ritual — one that can grow alongside you.